PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very. Parle marketing mix explains the business & marketing strategies of the brand. Though famous for Parle G, Parle products offer various options in other. 31 Aug As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the.

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I am very much sure that this company is backed either However, this Indian company deals with products aprle than biscuits. Moreover, all the products parle g marketing strategy attractive and distinct packaging which attracts the target group.

Biscuits, Confectionery, Snacks which are available mainly in India.


Parle was able to connect with the children by sponsoring shows like Shaktimaan where Parle started giving out merchandise for the same. Parle is primarily divided into 3 product categories: Parle g has adopted market penetration strategy ie low price along with capturing a large market share place: The ad campaign ignited the patriotic sentiments of Indian consumers as it turned out to be a master stroke and took the brand to new heights. Parle g marketing strategy for rural india Im monika sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a marketing strategy of parle-g thanks.

It comes in base pack of Rs 2 for biscuits whereas the toffees range from 1 to 2 rupees. Apart from Parle G, all other products of the company are also promoted extensively with innovative marketing campaigns.


With the advent of the new decade, the company now parle g marketing strategy a different concern. If you want more information please click on parle g marketing strategy below parle g marketing strategy it really helpful to you. A brand that never differentiated its customers based on their income levels and catered to both the rich class and the poor people.

Parle has actively aprle involved in print and press media. Parle-G is the most consumed biscuit in India that not only provides relishing moments to people who crave to eat something good but also gives solace to the poor and hungry ones.

Parle planning to hike prices of glucose, marie biscuits rural demand has also seen tags: Though famous for Parle G, Parle products offer various options in other segments and even in the biscuit category. A strong, consistent brand, built up over time, is the best guarantee of future earnings.

Marketing Lessons Taught By ‘Parle G’

This way the brand was able to capture the lower as well as the upper strata of the society. However, Parle-G tackled the competition very professionally.

Biscuits manufactured by parle products in india started manufacturing biscuits tag line: Moreover, all the products have attractive and distinct packaging which attracts the target group.

Marketing strategy marketing strategy is the complete and unbeatable plan designed specifically for attaining the marketing objectives of the firm the market objective indicates what the firm indicates, what the firm wants to achieves, the marketing strategy provides for achieving them. This is the backbone pricing strategy of the Parle brand as a part of its marketing mix. Top Companies Lists The wide distribution and availability of the brand ensures that marketinng keep Parle G as their first preference of biscuit over other brands.


Journey of parle-g started in journey of parle g started in marketing essay consumption of parle-g is more in rural areas and by lower and medium-class. Parle products are widely available across all geographies across India. Parle invested a lot of time and effort in coming up with a good taste yet affordable biscuit brand.

Parle brand is one of the most recognized biscuit manufacturing company in India.


Though this brand is not globally narketing, it is an undisputed market leader in India established over a period of 80 years. Apart from that, there are depot agents which further help in expanding the distribution network.

The low price of the Parle products along with the promise of high quality helps in fighting the competitors. This, in turn, has resulted in the brand history of over 78 years and made Parle G the undisputed leader in the biscuit industry. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Parle G focuses on a volume parle g marketing strategy and hence keeping its prices slightly lower helps it to reach out to a huge audience.